A Step-by-Step Guide to Social Direct Response

A central part of any social media strategist’s job is to stay up-to-date with the latest changes in newsfeed algorithms, analytics features and paid post programs. After managing social programs for a wide variety of brands, I’ve discovered that the best strategy is not to be reactive to these changes, but rather to authentically engage [...]

A Step-by-Step Guide to Social Direct Response2015-02-10T17:42:30+00:00

Social Triggers for ExactTarget Journey Builder- Chirpify at ExactTarget Connections Conference

We are so excited to head to Indianapolis this week for the ExactTarget Connections Conference. We’re especially excited to announce our integration with Journey Builder from Salesforce ExactTarget Marketing Cloud.  We will help brands drive discovery, conversion, and insights between off-line channels and social media within Journey Builder, ExactTarget’s customer journey management platform. This allows Journey Builder [...]

Social Triggers for ExactTarget Journey Builder- Chirpify at ExactTarget Connections Conference2015-02-10T17:51:18+00:00