Tag Archives: sports marketing

#SportsConf 2014 Recap: Sports Activation

In case you missed it, our very own Chris Mike spoke during a Q&A panel at this years Sports Conference– an all virtual conference with the industries top sports, tech and social leaders. He spoke on the topic of sports ‘activation’ and how brands can utilize social as the point of conversion in sports arenas, on billboards and in social. 

We had a great time along side some great companies and loved seeing the engagement from listeners in real-time.

Follow the conversion on twitter with #SportsActivation and be sure to drop us a question if you have one. 

Check out the video in full:

See a recap of the entire conference here.

Tampa Bay Bolts Run Social Playoff Giveaway


Tampa Bay Lightning faced the Montreal Canadiens in the 2014 NHL playoffs. The organization turned to their Twitter following to create buzz around the games & events while also engaging and learning about their fans.

The Promotion

The campaign consisted of two posts over a 2 day period. The brand instructed followers to RT for a chance to win either tickets to a game or a signed jersey.

The Results


@TBLightning post engagement during Chirpify campaign (via Keyhole)

  • 1,133,727 impressions created
  • 785,119 Twitter accounts reached
  • 83% engaged via mobile devices

Chirpify turned the campaign engagement into into valuable data acquisition. Over 3,500 emails and social handles were collected with only two posts that Tampa Bay can use to target consumers in future promoted Tweet campaigns or in social CRM. The posts that included #actiontags exceeded engagement rates by 5X normal post rates. 

We are also sad to report Tampa Bay did not go on to win the series…until next year!