Tag Archives: start up

Why Infrastructure Matters

My Metaphorical Introduction

Within metropolitan areas, infrastructure and the ability to scale up are constant concerns during population booms.

Portland, my personal residence, is no exception to the rule. Every morning, traffic light after traffic light, stop sign after stop sign, I trudge along at snails pace. Obviously, getting to and from work faster would make life easier for me, but it would also expedite my productivity and time dedicated to Chirp things.

Technology is no different than roads and bridges. The more people you have accessing your technology, the more important it is to optimize processes, infrastructure, and accessibility. You need to be able to support more hypothetical cars on the road and prevent the volume from creating massive traffic jams.

We’ve been working on a few ways to make Chirpify’s infrastructure faster so your realtime marketing efforts can take it to the next level of effectiveness, efficiency, and speed.

What We’ve Done

Improved Response Time on Social, or “We feel the need. The need for speed.”

Whether it’s a sign up notification or a confirmation of success, the time between your audience posting actiontags and receiving an automated message is precious. Our engineering team optimized that portion of the platform to ensure that messages are sent quickly and consistently despite the volume of tweets the technology is processing. After doing numerous load tests, we are seeing responses averaging about 6 seconds to be delivered. You can see the expedited solution implemented in AT&Ts recent giveaway of HTC devices.

But, how does this benefit your brand?

In short, the faster the message, the better capability you have to reach out to individuals engaging with your brand. We see the message that Chirpify sends to actiontag users as the automated beginning to brand dialogue, passing the torch to your community managers to engage further. 

During a recent campaign, adidas Soccer did exactly that and the results were great! Users were excited and felt confirmed in their successful entry to their contest.

Faster Page Loads and Higher Capacity Support on Campaign Landing Pages (And More to Come!)

A good landing page experience is paramount to us. It’s where you gather the data the means the most to your brand. It’s where the users that mean the most to you further engage with your campaigns. Simply put, it’s a pivotal plot of land in numerous ways.

We’ve been working on implementing better server-side solutions to support more people on-site, while not experiencing performance dropoffs as a result. I’m happy to say that the capabilities are 10x improved week-over-week since we launched these enhancements.

So, what’s this mean to you?

Your users can access your content and campaigns more reliably, quickly, and seamlessly than ever before. We can support more traffic than ever before. The site loads just shy of the speed of light. But…there’s more optimizations on the landing page to come.

I can’t specify what they are at this point, but in the coming days and weeks we’ll be enhancing both the user experience AND infrastructure supporting your campaign landing pages. Sit tight, and buckle up folks.

My Metaphorical Conclusion

Over the next few months, we’re going to continue to roll out enhancements to the platform. Whether these improvements take the form of new features or better infrastructure our goal will remain the same- Build a platform that gives brands the most reliable, cutting-edge, and streamlined method to market in realtime.

So, to sum everything up in the form of my favorite quote from Back To The Future, “Roads? Where we’re going, we don’t need roads.”

Chirpify In The News: Actiontags for TV

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Today we announced Actiontags for TV and wanted to share some great metrics we’ve seen from the last 90 days!

You can find all of  the information & metrics in our full product press release. Some highlights include:

5,000 Tweets Per Hour

A recent brand campaign featured #actiontags in a prime-time TV commercial, offering customers first access to a new product. That campaign drove up to 5,000 tweets per hour — catapulting the campaign to become a nationally-trending Twitter topic.

300,000 Consumers in 90 days

More than 300,000 consumers used the #actiontag service to buy or sample a product, enter a promotion, or buy premium content in the last 90 days.

Huge Conversion

65% of #actiontag users followed through to either buy a product or enter a promotion.

Increasing Followers

During one Chirpify campaign, a brand added 20,000 Twitter followers (a 10% increase) in under a week.

Earned Media

#actiontags drove 50 million earned media impressions, and reached more than 25 million social accounts. 

Never before has TV been activated as a two-way form of communication where consumers can respond immediately and get something in return, based on a hashtag they saw on TV.

“Chirpify enables adidas to engage our customers in fundamentally new ways, leveraging social media as the point of conversion. They’ve allowed us to drive more value – and revenue – from our brand marketing efforts.”
– Jeremy Darlow, senior brand and digital marketing manager at adidas

It’s been great to see the coverage from our local PDX outlets like KGW News (watch the video clip!) Portland Biz Journal and Silicon Florist. You can also find more details via GeekWire, Marketing LandThe DrumMy Social Agency, The Realtime Report & Digital Transactions.

We can’t wait for what is to come. Stay tuned!

Social Media Week: Chirpify on “Like Minds” Panel

During Social Media Week in New York, Ogilvy put on a great panel called “Like Minds New York” which features thought leaders from the digital industry to discuss topics around social business.

Chirpify was on the panel discussing: “How To Convert Your Followers Into Sales” led by Chris Brogan, and was joined by Callan Green, Senior Social Media Specialist for Sony Electronics, Hugh Boyle, Global Chief Digital Officer at Geometry Global.

Some highlights & quotes from the discussion:

Chirpify & Lenovo Run Activated Sweepstakes

We had a great time at CES this year, joining some great companies at the The Mindshare HuddleA round robin with emerging companies in the industry revolving around the theme of Adaptive Marketing. 

We joined Foursquare, Tumblr, Percolate, Wave, Kiip and many more to discuss the importance of social + mobile + hashtags and what they mean as a serious social conversion opportunity for brands both online and offline. 

Watch the video above to see our very own Kevin Tate talk about Chirpify and it’s value to brands in social media. 

Read the full article on Beet.TV here.

Sprint Runs Smartphone Giveaway with Chirpify

Chirpify has teamed up with Sprint to amplify the awareness around their new smartphones for the holidays.

It all started with a simple strategy —use an #ActionTag on social to ask fans to #Enter to win 1 of 5 new devices over 5 days. By simply RTing a Sprint post or by clicking on the branded campaign page through Facebook, users could participate easily with just a few clicks.

A strong offer and simplified user experience lead to quick and measurable results for the brand:

There was no need for a large Twitter media buy or banner ads— this campaign took off overnight because Sprint capitalized on social media user behavior, allowing people to participate in-steam and on the go, turning that participation into conversion. Of the thousands of people participating in this giveaway, over 70% were doing so via mobile.

Because of Chirpify’s message automation technology and mobile landing page, Sprint was able to:

1. Follow up with every user who engaged (retweeted, clicked) on the campaign post with the link to enter the giveaway

2. Convert those actions into completed entries using a mobile-optimized landing page for easy conversion

Making the process even more seamless, Chirpify created a new feature for this campaign— allowing people to checkout the contest entry form as a guest while still capturing the social IDs tied to email address for future Sprint outreach.

While the single campaign messaging point on social is generating over 1MM impressions, thousands of engagement points and major fan growth for Sprint’s social channels— the major win is within the number of completed entries and data captured in a very short period of time.

This is just the beginning. This contest Launched on Monday Dec 9th and ends 11:59pm CTS on Friday Dec 13th. See it in action or join in the fun, here. Stay tuned for final campaign results!

 

Chirpify For Artists? An Interview with Marc Johns

Most people don’t know this about Chirpify but we aren’t just techies. Chris is a photographer. Rory owned a record label. Heath published a collection of poetry. Needless to say, we all have artistic outlets that take up much of our non-technical time.

Marc Johns is just one of these many fascinations of ours and when we saw him utilizing Chirpify, we couldn’t resist ourselves. We HAD to interview him. Enjoy!

Q: Tell us a little bit about yourself.
A: I’m an artist and illustrator. I make my living primarily through the internet. I’ve been sharing and selling my drawings online for about 6 years now. I’ve also been fortunate to make illustrations for Newsweek, National Geographic, Wired, Harper Collins, and lots of other really nice people

Q: How did you first find out about Chirpify?
A: I think it was from a TechCrunch article. However I was following your previous incarnation, SellSimply.

Q: What are you currently using Chirpify for?
A: Selling original drawings. Although I plan on trying it for other things like prints and (in the future) downloadables.

Q: How has your experience using Chirpify been so far? What results have you seen?  
A: Chirpify is amazingly easy to use. And compared to traditional ecommerce, Chirpify feels like street vending. You are taking your offering and bringing it into the flow of activity. Only instead of a busy sidewalk, it’s in your followers’ Twitter streams. It’s where people are already. I’ve always been interested in finding ways to make art more accessible, and to make buying art easy and friendly and non-intimidating. The results have been great, although I think it’s still so new for people that there is some hesitation on the part of potential buyers. I was hesitant at first too. But it works like magic. I especially like how a tweet that’s selling a single original drawing will automatically disappear after it’s sold. You guys are magicians.

Q: Where can we see more of your stuff?
My website is a good place (Editors Note: We agree completely.) 

Tweetlection- Chirpolitics in Action

Election season is upon us here in the United States. It’s one of the most confusing but  important aspects of our society. Somewhere between the attack ads, Super PACs and Interest groups, there lives democracy, choice and expression. Chirpify, albeit a small team, is pretty diverse politically- From Ron Paul enthusiasts to volunteers for Barack Obama. This diversity and belief in choice is why we were excited to announce Direct Donations a couple weeks back. We wanted you to have the ability to donate to any Political or Non-Profit organization your impassioned heart desired. But, we’ll admit, We didn’t feel it was quite enough. So today, we’re proud to announce Tweetlection. Tweetlectionis a website we built to bring democracy to Twitter. It’s pretty simple really. You can donate to the candidate of your choice by tweeting directly to them with the following script.

“Donate $amount to @CandidateTwitter for Election 2012”

The donations will go straight to the candidates and each donation will count as a (virtual) vote! You’ll also be able to see an aggregate of donations for each candidate.

You only need a few things to participate in Tweetlection:

  1. Chirpify Account (Twitter+Paypal)- If you don’t have one, sign up here!
  2. A Penchant or political leaning towards one of the presidential hopefuls (learn more about the candidates here)
  3. Qualify for FEC Guidelines, including the following statements: This contribution is made from my personal funds and is not drawn on an account maintained by a corporation, labor union, or national bank; and I am a U.S. citizen or lawfully admitted permanent resident and this contribution will not be reimbursed by another person.

So do your research and participate in the most important (and first) Tweetlection in American history. Let the race begin.

A Few Places #Tweetlection is Showing Up on the Interwebs

Here is the Official Press release:

Chirpify Launches Twitter Fundraising for Politicians; Enables Contributions With A Tweet

Portland, Ore. – June 19, 2012 – Chirpify, the Twitter Commerce Platform, today announced the launch of its new Twitter Fundraising for Politicians platform, and a commitment for at least 25 U.S. Senate and House candidates to use Chirpify for their 2012 political campaigns. Chirpify’s Twitter Fundraising for Politicians enables politicians to raise money for and donors to contribute to campaigns via Twitter with a simple tweet. Also today, Chirpify launched a special “Tweet a Presidential Candidate” website that allows donors to give and track donations to the Obama and Romney presidential campaigns with a tweet at www.tweetlection.com. People can donate to either campaign by tweeting, “Donate $amount to @BarackObama for Election 2012” or “Donate $amount to @MittRomney for Election 2012” after signing up for a Chirpify account.

“There are hundreds of millions of dollars being raised for U.S. political campaigns every year, and an estimated 140 million Twitter users, “said Chirpify CEO and Founder Chris Teso. “Yet until now there was no way to directly exchange currency on Twitter. It is a no brainer to introduce Twitter Fundraising for Politicians.”

The commitment for at least 25 U.S. Senate and House candidates to raise campaign contributions via Chirpify comes from a partnership with Digital Acumen, a Twitter politics digital agency.

“Engagement is not the problem for politicians on Twitter, what is an issue is turning that interaction into donations,” said Digital Acumen CEO and Founder Andrew Hemingway. “Either potential donors get sidetracked when following a donation link from Twitter or politicians need a computer science degree to set up an online donation platform. Chirpify provides a simple solution by processing donations without ever having to leave Twitter.”

How Twitter Fundraising for Politicians Works
Using Chirpify to fundraise for a political campaign is easy. Politicians or their staff simply tweet a request for a donation from their Chirpify dashboard. For example @favoritepolitician tweets, “Are you in? Reply with ‘donate’ to give $25 via @chirpify.” Donors give by simply replying with the word donate. Example, “@favoritepolitician donate.” Chirpify makes a transaction happen and sends donors and politicians email and direct message receipts. Furthermore, donor data can be downloaded via CSV or stored in a database.

More Than Just A Fundraising Tool
Chirpify has solved a huge problem: how to monetize social media. It gives individuals, companies, organizations—anyone—the ability to buy, sell, donate or pay someone for both physical and digital goods with a simple tweet. Because it works anywhere that Twitter does, any user on any mobile phone, tablet or computer can use Chirpify to conduct seamless and secure transactions. Chirpify is a complete commerce platform, enabling consumers and businesses to buy, sell, donate and transact in-stream on Twitter. For Chirpify plans and pricing, go to http://chirpify.com/twitter_commerce.

About Chirpify
Chirpify (www.chirpify.com) is a seamless payment system for Twitter commerce. With full integration to PayPal, Chirpify enables businesses, politicians and non-profits to buy, sell, donate and exchange funds on Twitter, turning tweets into immediate transactions. Based in Portland, Oregon, the Chirpify platform is the first social commerce system to offer direct monetization through Twitter. To learn more about Chirpify and begin sending or receiving payments today, visit www.chirpify.com.

About Digital Acumen
Digital Acumen is a digital consulting firm working exclusively with politics and the Twitter platform. Digital Acumen hosted the first all Twitter Presidential Debate in July 2011, and has developed proprietary applications used by hundreds of thousands of users daily. For more information visit http://digital-acumen.com or tweet us at @DigitalAcumen.

Want to give away your latest mp3 track? How about a free E-book?

We already enable you to list and sell physical and digital items in-stream on Twitter. So, we thought you should also be able to give things away, and have the order automatically fulfilled. Well, now you can!

Here’s how it works…

When you create a new listing you can now set the price to $0 to give the item away. Instead of people replying with the word “buy”, your followers reply with “gimme“. When they do, we’ll process the listing. Everything else happens as usual.

If it’s a digital item we’ll auto-respond to the person with a download link. As usual, this link will only work for that Twitter user.

If it’s a physical item, receipts and messages will go out and fulfillment will occur just as if you sold the item.

As always, you’ll see a transaction in your dashboard.

Happy giving!