Tag Archives: startup

OREO Case Study

How Chirpify drove instant conversion from TV during the Grammys

 

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For the first time ever, OREO launched a product sampling campaign by featuring an #actiontag in a prime-time TV commercial. It offered customers first access to a new product flavor by adding the hashtag #SendMeOreo at the end of the TV spot, which aired during the Grammys.

Campaign Results:

  • The campaign proved consumers can and will transact directly from a Television at scale with a single Tweet.

  • The campaign drove up to 5,000 tweets per hour, catapulting the campaign to become a nationally-trending Twitter topic.

  • @Oreo gained over 15k new followers in 12 hours with Chirpify – they normally average 1K in a day.

  • #SendMeOreo accounted for 5.3% of the total Grammy impressions on Twitter.

  • Oreo added 20K new members to its database. (Oreo limited the quantity to 20K)

  • Social product sampling program delivered 20,000 boxes to engaged social customers. (Oreo limited the quantity to 20K)

  • #Actiontag participation and sharing drove more than 46 million impressions and reached 22 million social accounts.

Introducing Chirpify’s Landing Page Builder

The Summary

After running successful campaigns for the likes of Oreo, Sprint, Adidas, and Secret it’s clear to us that the path to success differs from brand-to-brand and vertical-to-vertical. We want to build our platform in a way that is configurable to each brand and their specific goals, so we took a few steps back and used these learnings to build our newest feature, The Chirpify Landing Page Builder.

The Landing Page Builder gives you the keys to determine what data you require from your fans to complete actions with Chirpify. Whether you’re running a giveaway, contest, eCommerce deal, or other campaign types, our Landing Page Builder will allow you to request the exact data you want from your users. Our implementation features a drag and drop builder that allows you to add both custom and predefined fields to your landing page experience. You can also choose to make certain fields required, while leaving other fields optional.

Because marketing and commerce are becoming more agile, we built the Landing Page Builder so you can log into your Chirpify account and add or remove these landing page fields at-will. If you want a new piece of data, or want to shorten the completion process it’s easily doable. In realtime. Without developer intervention. Without any knowledge of code. Whatsoever.

The Benefits

  • Easily configurable data-capture without developer intervention
  • Quicker turnaround time on launching Chirpify campaigns
  • Ability to be agile with learnings from current and past campaigns
  • Campaign-to-campaign data specificity

The Demo

Because I’m a product manager, I could talk about the feature all day long, but I think this feature speaks for itself. Here’s an undersized video demo of the new feature. Do yourself a favor and fullscreen this bad boy.

Below is a photo of what the landing page will look like after you’ve customized the required data in the Chirpify dashboard.

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The Live Examples

We silently rolled out the feature to TaylorMade Golf and Adidas Football and immediately saw a couple interesting use cases. TaylorMade Golf collected user golf handicaps during their recent giveaway of 10,000 ProjectA golfballs. 

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Adidas Football ran an in-the-moment campaign during the Super Bowl to give away some socks to Broncos and Seahawks fans. They used the Landing Page Builder to gather user age and team preference.

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The End

We’ll continue to roll out features to make Chirpify more flexible and configurable for you and your brand. If you have any thoughts or ideas on how Chirpify can be more relevant to your brand, whether via data or other features feel free to contact me.

Forever 21 Activates Holiday Commerce Promotion

Beeminder Users Chirpify API

We love our API partners. They’re sharp and creative, which is exactly what we look for in our partners. Tweet-a-Beer exploded overnight at SxSw and now one of our newest API partners, Beeminder, is all the buzz.

We sat down with Beeminder (who happens to work in the office space above us) and chat a little bit about their service and integration with Chirpify.

Enjoy!

Q: What is Beeminder?

A: Beeminder is a tool that helps align actions and intention to improve life for individuals
and groups. Essentially, someone sets a goal, tracks the progress of their goals and achievements.Most goal-tracking software uses positive reinforcement, but Beeminder has taken a different approach. Beeminder uses Negative Punishment (or omission training) to motivate people.When you set a goal, you have the option to create a challenge with monetary value. If you fail you goal, you pay up. It literally puts the money where your mouth is.

Q: What were the goals in implementing Chirpify’s API?

A: Simply put, make payments, goal-centric focus inherently social. By adding the potential for public shame and public payment, we see it as another motivation tool.

Q: What are the specifics of your API integration?

A: We added it as another payment option, much like a credit card. If you fail your goal/contract, Beeminder emails you to notify you of such failure. Then our API calls Chirpify to process the payment. A tweet is automatically generated from your account, and the payment is sent.

Q: Where can we learn more about Beeminder?

A: Our website. You can read about our Chirpify integration on our latest blog too!

Following up on the wildly successful campaign and app built on top of our APItenfour posted the above videohighlighting the buzz Tweet-a-Beer achieved.

The video serves as a sweet wrap up with detailed stats on exposure, reach, mentions and more. The takeaway here is that social payments, wrapped in a well executed creative campaign, can be extremely viral and powerful.

During the height of SXSW we saw between 2 and 4 beers being sold every minute.

We’re happy to be the engine that powered Tweet-a-Beer. We look forward to powering many other apps. Let us know what you want to build with Chirpify.