Facebook Messenger Bots and Your Marketing Roadmap

5 Key Considerations for Marketing Bot Success According to stats shared by Facebook at its annual F8 conference, more than 60 billion messages are sent per day through its two chat products, WhatsApp and Messenger. That's three times the number of traditional SMS text messages sent per day. Couple that with the facts that Messenger [...]

Facebook Messenger Bots and Your Marketing Roadmap2016-04-20T22:47:56+00:00

A Step-by-Step Guide to Social Direct Response

A central part of any social media strategist’s job is to stay up-to-date with the latest changes in newsfeed algorithms, analytics features and paid post programs. After managing social programs for a wide variety of brands, I’ve discovered that the best strategy is not to be reactive to these changes, but rather to authentically engage [...]

A Step-by-Step Guide to Social Direct Response2015-02-10T17:42:30+00:00