Tag Archives: TaylorMade Golf

TaylorMade Golf Activates Email Offer in Social

Brands who use actiontags in their email marketing are utilizing Chirpify as a way to socialize their email list— creating a bridge from email into social and driving valuable earned media impressions.

Chirpify’s partnership with TaylorMade Golf provided us with exciting new insights— by activating a sampling campaign within both social and email TaylorMade was able to distribute 10k new products to qualified consumers in under two days.

TaylorMade sent a promotional email to their subscribers telling them about the chance to receive free golf balls by tweeting #Enter #ProjectA, a campaign they were currently running on social. The result? We saw a huge spike in engagement on Twitter which was directly driven from the email blast. Users saw the call-to-action and were quick to participate on their social channels.

image

An active brand who uses actiontags in their media:

  • Allows marketing messages in an offline channel to be actionable for the consumer, no matter where they see your message
  • Gives the brand the ability to reach out to the qualified consumer and ask, “Would you like to try?” and then having the ability to fulfill those requests. 
  • Is able to understand the profiles of the consumers who engage, so that future initiatives can targeted to the right people
  • Can amplify public and direct messaging into social, reaching potential fans and consumers

TaylorMade Golf Case Study

image

The Promotion:

TaylorMade Golf launched their new Project (a) Golf Ball at the AT&T National Pro-Am at Pebble Beach. To expand the excitement around the new product TMaG ran a #Enter to win Chirpify campaign on Twitter, Facebook and through their email marketing, with the goal of giving away 20K sleeves of the new ball.

The Results:

  • Through Chirpify TMaG was able to give away all 10K sleeves within 2 days of the campaign launch, the same weekend of the Pro-Am.

  • There were 31,390 intents, all of which TMaG was able to capture data for specific golfers (type of handicap)

  • One tweet reached 1.19MM accounts and generated upwards of 1.42 MM estimated impressions.

  • Chirpify delivered over 7k direct responses to people to complete their entry.

TaylorMade Golf was able to use their email marketing list to engage people within social media. By putting a tweet intent in their email (“Tweet #Want #ProjectA on social to enter to win”) they took a private offer into the public sector. Because of the data collection, TMaG was able to get the balls in the hands of qualified consumers, likely to purchase the ball in the future.