Measure Television Media ROI Using Social Media

In case you missed part one of this three part series, we discussed how to use social as a point of conversion from traditional media placements. We’ve already covered how this works for billboards placements and today we are going to talk about television conversion. Many people have discussed the connection between TV and social [...]

Measure Television Media ROI Using Social Media2014-07-14T16:58:53+00:00

TaylorMade Golf Activates Email Offer in Social

Brands who use actiontags in their email marketing are utilizing Chirpify as a way to socialize their email list— creating a bridge from email into social and driving valuable earned media impressions. Chirpify’s partnership with TaylorMade Golf provided us with exciting new insights— by activating a sampling campaign within both social and email TaylorMade was able to [...]

TaylorMade Golf Activates Email Offer in Social2014-03-20T20:39:00+00:00

TaylorMade Golf SpiderSi Case Study

TMaG Case Study To promote the new Ghost Spider Si Putter TaylorMade Golf gave away 20 of the new putters via a social only sweepstakes. The campaign was promoted on Twitter and Facebook and coincided with the Shell Houston Open.  Campaign Results: In 5 days, they gathered 3,171 completed sweepstakes entries and generated 2.7 million [...]

TaylorMade Golf SpiderSi Case Study2012-11-24T08:00:00+00:00

TaylorMade Augusta Sweepstakes Case Study

TMaG Case Study TaylorMade Golf put on a 4 day sweepstakes, giving away exclusive Master’s gear, as a way to say thanks to their fans for helping them be the #1DriverInGolf. There was a unique giveaway Thursday through Sunday, promoted solely and organically on Twitter.    Campaign Results: 4,202 sweepstake conversions with 8,786 unique intents (use of [...]

TaylorMade Augusta Sweepstakes Case Study2012-11-24T08:00:00+00:00

TaylorMade Golf Case Study

The Promotion: TaylorMade Golf launched their new Project (a) Golf Ball at the AT&T National Pro-Am at Pebble Beach. To expand the excitement around the new product TMaG ran a #Enter to win Chirpify campaign on Twitter, Facebook and through their email marketing, with the goal of giving away 20K sleeves of the new ball. [...]

TaylorMade Golf Case Study2011-11-24T08:00:00+00:00

3 Ways To Do Social Media Sampling Right

Since before social media, product sampling was already intuitively social. From grocery store tasting trays to department store perfume reps- sampling has been a great way for brands to connect with potential consumers directly. Giving an undecided purchaser the chance to try your product, at little cost to the company, can highly influence their on-the-spot [...]

3 Ways To Do Social Media Sampling Right2019-01-15T00:19:56+00:00