TaylorMade Golf Case Study

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The Promotion:

TaylorMade Golf launched their new Project (a) Golf Ball at the AT&T National Pro-Am at Pebble Beach. To expand the excitement around the new product TMaG ran a #Enter to win Chirpify campaign on Twitter, Facebook and through their email marketing, with the goal of giving away 20K sleeves of the new ball.

The Results:

  • Through Chirpify TMaG was able to give away all 10K sleeves within 2 days of the campaign launch, the same weekend of the Pro-Am.

  • There were 31,390 intents, all of which TMaG was able to capture data for specific golfers (type of handicap)

  • One tweet reached 1.19MM accounts and generated upwards of 1.42 MM estimated impressions.

  • Chirpify delivered over 7k direct responses to people to complete their entry.

TaylorMade Golf was able to use their email marketing list to engage people within social media. By putting a tweet intent in their email (“Tweet #Want #ProjectA on social to enter to win”) they took a private offer into the public sector. Because of the data collection, TMaG was able to get the balls in the hands of qualified consumers, likely to purchase the ball in the future.