TaylorMade Golf SpiderSi Case Study


TMaG Case Study

To promote the new Ghost Spider Si Putter TaylorMade Golf gave away 20 of the new putters via a social only sweepstakes. The campaign was promoted on Twitter and Facebook and coincided with the Shell Houston Open. 

Campaign Results:

  • In 5 days, they gathered 3,171 completed sweepstakes entries and generated 2.7 million earned media impressions.

  • The campaign helped the campaign hashtag (#SpiderSi) trend in the golf category. 
  • They saw over 6,200 visits to their campaign page and over 93% of all traffic was via mobile.

Chirpify Benefits:

By using Chirpify’s mobile campaign form, TMaG saw an incredibly high mobile traffic rate. This number is about 25% higher than the average social campaign. Without using any paid media dollars around a major event, by using #actiontags they were able to amplify their branded hashtag to become trending within the golfing community during the Shell Houston Open.