TMaG Case Study
To promote the new Ghost Spider Si Putter TaylorMade Golf gave away 20 of the new putters via a social only sweepstakes. The campaign was promoted on Twitter and Facebook and coincided with the Shell Houston Open.
In 5 days, they gathered 3,171 completed sweepstakes entries and generated 2.7 million earned media impressions.
- The campaign helped the campaign hashtag (#SpiderSi) trend in the golf category.
They saw over 6,200 visits to their campaign page and over 93% of all traffic was via mobile.