Columbia Sportswear uses Chirpify to power their engagement loyalty program, Greater Rewards. Occasionally we like to highlight campaigns they run to reward members for their brand advocacy. This is one of those times.
The Campaign
Columbia wanted to engage and reward their loyalty members during Covid to share their adventures in Columbia gear. The Chirpify platform handled all of the following:
- Segmenting Columbia members based on multiple crm criteria
- Emailing segments to share their #TougherTogether moment
- Tracking member social media posts on Twitter and Instagram
- Auto-commenting in real-time from the Columbia handles to people that participate with differentiated copy based on membership status
- Aggregating posts into Columbia’s Chirpify dashboard to visualize and approve engagement for reward
- Automatically crediting points inside member’s Greater Rewards account
- Measuring campaign metrics such as impressions inside our analytics dashboard
The User Experience
Here is the user experience from a consumer perspective.
As you can see, it’s so simple for user’s to engage with Columbia, be recognized with a reply, and rewarded with points.
The Results
Thousands of people posted their #TougherTogether moment showcasing Columbia gear to their friends, resulting in millions of earned media organic impressions for the brand. The user generated content was beautiful. See for yourself…
Taking my Columbia Bahama Vent PFG shoes out for spin on Kentucky Lake #toughertogether @columbia1938 Love these shoes from Columbia for my days on the lake! pic.twitter.com/4wfLafll90
— Denton Jordan (@DentonJordanJr) May 20, 2020
#TougherTogether @Columbia1938 pic.twitter.com/wuMf55WsDV
— Jennifer LaCost (@JenniferLacost) May 20, 2020
Recovering from an achilles tear but getting stronger by the day #toughertogether @Columbia1938 pic.twitter.com/ycILnygAp3
— brad miller (@brad5071) May 20, 2020
#toughertogether @Columbia1938 pic.twitter.com/aH7AOW5ot5
— Luz Martinez Jr (@luzmartinezjr) May 20, 2020
#TougherTogether @Columbia1938 pic.twitter.com/1ypzhKsWKo
— Stacy Harris (@sirrahycats) May 20, 2020
Feel the comfortable…#toughertogether #columbia1938 @Columbia1938 pic.twitter.com/giDy1oLIIs
— Sonic1825 (@sonic1825) May 20, 2020
Wheeler peak summit on 1st October 2018#TougherTogether @Columbia1938 pic.twitter.com/eSskFJeTth
— roger and anne smith (@rogersmithwork) May 20, 2020
#toughertogether @Columbia1938 pic.twitter.com/FnL0P9uuvU
— Sonic1825 (@sonic1825) May 20, 2020