Recently Twitter announced a new ad unit called Conversational Ads. Conversational ads include call to action button with customizable hashtags that encourage consumer engagement. Tweeting out the brand’s hashtag is as easy as clicking one of the call-to-action buttons.
These ads are a perfect compliment to your broader Chirpify enabled campaigns. By making it easier for consumers to share a brand’s hashtag Twitter has made it easier for consumers to set off a Chirpify hashtag trigger. This is where Chirpify’s marketing automation software takes over and automates the rest of the process of engaging and converting by delivering responses based on smart rules engine criteria, automating a landing page for first time users to join your program and redeem a reward, or automating an email reward to existing members instantly in-stream, measuring the campaign performance, and delivering valuable customer data like social identity tied to email addresses and customer records inside your CRM.
After a consumer tweets a brand’s hashtag Chirpify automates the following…
Listen for Triggers that consumers set off.
Apply rules, send responses and deliver rewards.
members – receive reward instantly via
non-members – receive reply or DM to register and claim reward
Measure and export conversion data.