Twitter’s Conversational Ad Units & Chirpify

Recently Twitter announced a new ad unit called Conversational Ads. Conversational ads include call to action button with customizable hashtags that encourage consumer engagement. Tweeting out the brand’s hashtag is as easy as clicking one of the call-to-action buttons.

These ads are a perfect compliment to your broader Chirpify enabled campaigns. By making it easier for consumers to share a brand’s hashtag Twitter has made it easier for consumers to set off a Chirpify hashtag trigger. This is where Chirpify’s marketing automation software takes over and automates the rest of the process of engaging and converting by delivering responses based on smart rules engine criteria, automating a landing page for first time users to join your program and redeem a reward, or automating an email reward to existing members instantly in-stream, measuring the campaign performance, and delivering valuable customer data like social identity tied to email addresses and customer records inside your CRM.

After a consumer tweets a brand’s hashtag Chirpify automates the following…

Listen

Listen for Triggers that consumers set off.

Hashtags

Photo Share

Geo-post

Link Sharing

Retweets

Advocacy

Follows

Check-ins

Automate

Apply rules, send responses and deliver rewards.

Rules

Geo-fencing

Frequency

Moderation

Messaging

members – receive reward instantly via

non-members – receive reply or DM to register and claim reward

Rewards Delivery

Points

Promotions

Content

Upgrades

Samples

Contests

Measure

Measure and export conversion data.

Analytics

Social Identities
Influencers
Geo-Location
Demographics
Reach
Shares
Interests
Platforms/Devices