What Happens Here Stays Here

We’re excited to be the technology powering the marketing automation behind a new loyalty program for the city of Las Vegas called “What Happens Here Stays Here“.

The program is essentially a massive scavenger hunt taking place in major cities, with prizes kept in little black boxes that get moved periodically. The more you engage with the #WHHSH hashtag, the more clues you unlock about the location of the boxes, and the more rewards you earn.

The program is expertly branded and executed by agency partners BPG Interactive and R&R Partners, and is engaging users on Periscope, Twitter, Facebook and Instagram.

The Chirpify platform is powering the marketing automation behind the program by listening for UGC, applying rules logic, and delivering social responses, frictionless rewards, landing pages for new members, and the analytics for the program.

The door's unlocked. #WHHSH

A photo posted by @whhsh on

Check out some of the action, and register to be part of the #WHHSH experience!