Why Infrastructure Matters

My Metaphorical Introduction

Within metropolitan areas, infrastructure and the ability to scale up are constant concerns during population booms.

Portland, my personal residence, is no exception to the rule. Every morning, traffic light after traffic light, stop sign after stop sign, I trudge along at snails pace. Obviously, getting to and from work faster would make life easier for me, but it would also expedite my productivity and time dedicated to Chirp things.

Technology is no different than roads and bridges. The more people you have accessing your technology, the more important it is to optimize processes, infrastructure, and accessibility. You need to be able to support more hypothetical cars on the road and prevent the volume from creating massive traffic jams.

We’ve been working on a few ways to make Chirpify’s infrastructure faster so your realtime marketing efforts can take it to the next level of effectiveness, efficiency, and speed.

What We’ve Done

Improved Response Time on Social, or “We feel the need. The need for speed.”

Whether it’s a sign up notification or a confirmation of success, the time between your audience posting actiontags and receiving an automated message is precious. Our engineering team optimized that portion of the platform to ensure that messages are sent quickly and consistently despite the volume of tweets the technology is processing. After doing numerous load tests, we are seeing responses averaging about 6 seconds to be delivered. You can see the expedited solution implemented in AT&Ts recent giveaway of HTC devices.

But, how does this benefit your brand?

In short, the faster the message, the better capability you have to reach out to individuals engaging with your brand. We see the message that Chirpify sends to actiontag users as the automated beginning to brand dialogue, passing the torch to your community managers to engage further. 

During a recent campaign, adidas Soccer did exactly that and the results were great! Users were excited and felt confirmed in their successful entry to their contest.

Faster Page Loads and Higher Capacity Support on Campaign Landing Pages (And More to Come!)

A good landing page experience is paramount to us. It’s where you gather the data the means the most to your brand. It’s where the users that mean the most to you further engage with your campaigns. Simply put, it’s a pivotal plot of land in numerous ways.

We’ve been working on implementing better server-side solutions to support more people on-site, while not experiencing performance dropoffs as a result. I’m happy to say that the capabilities are 10x improved week-over-week since we launched these enhancements.

So, what’s this mean to you?

Your users can access your content and campaigns more reliably, quickly, and seamlessly than ever before. We can support more traffic than ever before. The site loads just shy of the speed of light. But…there’s more optimizations on the landing page to come.

I can’t specify what they are at this point, but in the coming days and weeks we’ll be enhancing both the user experience AND infrastructure supporting your campaign landing pages. Sit tight, and buckle up folks.

My Metaphorical Conclusion

Over the next few months, we’re going to continue to roll out enhancements to the platform. Whether these improvements take the form of new features or better infrastructure our goal will remain the same- Build a platform that gives brands the most reliable, cutting-edge, and streamlined method to market in realtime.

So, to sum everything up in the form of my favorite quote from Back To The Future, “Roads? Where we’re going, we don’t need roads.”