Chirpify is pivotal in our ability to execute an integrated two-week campaign that revolved around using our Super Bowl advertisement to create a customer journey. This campaign was cited as writing the textbook on how social media can leverage traditional advertising. And, it’s no wonder as Chirpify allowed us to activate both our Super Bowl spot and our marketing activities leading up to the big game for big effect. The Chirpify platform was a key component of the platform that allowed us to activate hundreds of thousands of product evangelists who created millions of impressions in earned media. Impressively, we saw over 2 Billion social media impressions before kick-off and ended the campaign with more than 3 Billion social media impressions.